Product Creation – Optimizing Your Product Creation

I am going to teach you how to optimize your efforts of product creation and create your digital products in only a fraction of the efforts you are putting in. If you are into high ticket products, then you would have set up a product funnel of low priced and mid priced products.

In order to optimize your efforts, you need to use these products in all possible ways. Except high ticket products which are your flagship products with unique signature, your low end and mid end products can be tuned and converted in to many varieties with almost similar content.

o What to tell the customers: The simple rule is to tell everything about your products to your customers. The more information you share, stronger is the trust that will develop. If you withhold information from your prospects, then they will not trust you completely. Especially at the high end of your products, customers will have access to you personally and will ask a lot of queries. Except the very detailed technical information, you must inform them about all other aspects of the product.

o Choose your niche: Being an expert in one niche is highly essential for the success of your business. Whether you want to write an e-book, or create an audio product or a video training, you need to first be an expert in what you are talking about. Do everything possible to gain knowledge and skill in your domain. Only then you will be able to provide the value your customers are looking for.

o Create an outline: Planning is of utmost importance in product creation. Start with a master plan which includes all your products and they production timelines and marketing campaigns. For every product, create another outline which includes the key messages that you want to convey to your audience. Have up to 10-12 such messages which you can use as chapters in case you are writing an e-book.

o Fill in the flesh: Once you have the skeleton of the product ready, you need to add in the contents to give it some shape. For each of the main 10-12 point that you identified earlier, you need to add in your comments and create the final product.

Now we come to optimizing your efforts. Keeping the same skeleton, you can change the content a little here and a little there and create a new product altogether. For instance if you are writing an e-book on yoga practices and have divided your e-book in chapters for heart health, muscle strength, immune system and so on, you can create one e-book with one set of yogic postures and another e-book with another set of yogic postures. For every bodily problem there is more than one yogic posture that contributes to health.

So the important point is that you must have a good grasp of your subject. Only then you would be able to optimize your product creation process.

9 Simple Secrets to Totally Rock Your Cookie Packaging

Whether you’re shipping cookies to your favorite customers or putting them in a gift basket for someone special, cookie packaging is an important part of the process. To help you choose the best boxes for your products, we asked two home-based culinary artisans:

Lisa Gaub of Lisa Fay Bakes and Kristen Dion of Sweet Nell’s Cookies shared their top tips for shipping delicious homemade goodies in a way that will get them to your customers in one piece! Bape Hoodie

1. Use a Triangular Lattice
One of the easiest ways to make a box that’s super functional is to use a triangular lattice. This is a two-dimensional grid graph that uses triangles pointing up or down to create the rows and columns.

It turns out that cookies arranged in a triangular lattice take up 86.6 percent as much space as cookies arranged in a square lattice. And this is even for very small numbers of rows or cookies!

2. Stack Them Smartly
Stacking cookies in rows with the largest and heaviest on bottom is an excellent way to keep them from shifting and being crushed during transit. Alternatively, you can fill empty crevices with padding to prevent them from sliding all over the place.

Bakery boxes, Tupperware or plastic containers, decorative cellophane bags, shirt boxes, or roasting pans are all good options. Windowed bakery boxes are a great choice because they are inexpensive per piece and sturdy, allowing recipients to see what’s inside.

3. Make Sure They’re Airtight
There’s a reason why bakeries use airtight containers to store their food: They keep it fresh by preventing moisture from getting inside. That means less clumping of flour and more crisp cookies.

Make sure your cookie packaging boxes are airtight by choosing a sturdy corrugated shipping box with 2 to 3 inches of padding on all sides. Packing peanuts, tissue paper, bubble wrap, crinkle cut shred paper or even newspaper are suitable padding materials.

4. Make Them Look Pretty
Whether you’re selling cookies at a bake sale or sending them out as gift treats, cute packaging can make all the difference. Rather than using a plain baggie, consider printing your logo onto a custom-designed box.

These boxes are sturdy enough to hold PYO or DIY cookie supplies, party favors, and more! They also feature a large top window to showcase your creations.

5. Make Sure They’re Secured
There’s no denying that excellent packaging is one of the best ways to make your creations stand out from the competition. It not only protects your cookies from damage, but also looks and feels like a high-end gift. And it’s a real treat for your customers to unwrap.

In the end, you have to find the right box for the job. A good rule of thumb is to use the smallest box possible, and fill it with packing materials that will keep your goodies snug and soundproof while they’re traveling.

6. Make Sure They’re a Good Size
You need a packaging box size that is the correct length, width, and height to fit your products. Also, you need enough space to account for any additional interior packaging like custom tissue paper or a custom card insert.

The easiest way to figure out the right size is to simply measure your products. This can be done with a ruler or a tape measure. Then, multiply the length by the width and then the height to find the total cubic measurement of the box.

7. Make Sure They’re Sturdy
You can use just about any container to ship cookies – cookie tins, mason jars, treat bags, baking pans, mailing tubes – but make sure they’re sturdy enough to hold the weight of your baked goods. Otherwise, they may be damaged in transit.

Pack the containers snugly with padding to keep the cookies packaging safe from shifting and breakage in shipping. Tissue paper, bubble wrap, crinkle cut shred paper, packing peanuts (they’re also eco-friendly) are all good choices for cushioning.

8. Make Sure They’re Labeled
When it comes to making sure your cookie boxes stand out on the grocery store shelves, the quality of your label can do a lot. It can catch the eye, make people remember your brand and even make them come back for more!

Your labels should be able to stand up to temperature changes and transportation. That’s why it’s best to use BOPP material for your cookie labels.

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9. Make Sure They’re Ready to Ship
One of the most frustrating things about shipping cookies is that they often come apart mid-transit. That’s why it’s important to take extra care to make sure they are packed up properly so that they arrive intact and delicious aepnow.

Cookie packaging companies usually sell insulated padding, bubble wrap and polystyrene foam boxes that can help prevent spoilage due to temperature differences. This is especially true if you are shipping nut brittles, chocolate-based foods and other items that need a cool environment for safe transportation.

The easiest way to figure out the right size is to simply measure your products. This can be done with a ruler or a tape measure. Then, multiply the length by the width and then the height to find the total cubic measurement of the Cookie Packaging boxes.

Intermediate Ways to Product Creation

Creating a product with a success guarantee is difficult. But one can initially take certain precautions while designing or creating a product, so that the product becomes successful after it is launched. Here are some ways to product creation that will help in making the product successful

The first step to successful product creation is to make an in-depth study of the previous products that are of the same nature of the new one. Find out their pros and cons. If a particular product has been popular among the people find out why and if a similar product has been unsuccessful find out the reasons for its failure. Research has always proved to be the key to popular and perfect product creation.

The next way to targeted product creation is creating the product according to the needs of the probable consumer. The product creation should be such that it greatly fulfills the desires of the probable consumer. Creating a product that suits the demands of the consumers is the best way to attain success. Carry out surveys to know the desires and requirements of your consumers.

Proper time management is also a key factor for successful product creation. If you target to complete your products by a particular time of the year, may be because it is the best time to launch it, make sure that you do that. If you so not complete your product creation within the time schedule, then you will lose the favorable market conditions of that time. Also getting late in schedules means, delay in starting a new venture.