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Gathering a Critical Mass of Members to a Forum

To engineer a successful forum, there are three key questions an administrator needs to ask before building the forum.

Goal #1. How will you gather a critical mass of members
Goal #2. What will compel members to provide content
Goal #3. How will the forum survive pass the first year
In this article we cover goal #1 – how to gather a critical mass of members.
Be niche

Your forum has to build a name for itself as the authority on a subject. All successful forums have something that sets them apart from the rest. For example, it could be the unique content of the site, an under-served niche demographic they target, or the personality of the site administrator.

If you’re creating a forum, ask yourself, “What will people get out of my forum that they can’t already get somewhere else?”

All successful forums have a purpose. They exist for a specific reason, to accomplish something. To connect people with common interests, or to facilitate conversation on issues related to the site.

One major reason many new forums fail is because there are too many forums on the same topic! Forums will not be successful if their sole purpose is building traffic for the main website.

Choice of forum software

Getting this right is critical. There is a high probability the existing forum posts will be lost by switching to different software later.

Consider search engine optimisation first. Since 85%+ of new traffic to your website will come from the search engines, having your discussion forum posts found by the search engines is essential.

Before you choose a discussion forum software package, make sure that all the posts within the forum can be found and ranked by the search engines. Most discussion forum software hide messages posts in such a way that they simply cannot be crawled by the search engines.

One way to find out if message posts within a specific forum software package are search engine optimised, is to visit a site using that software, copy a recent forum headline and paste it into Google and do a search (surround the search headline with quotes so Google knows exactly what to look for).

If the message headline comes up within the first 50 pages found by Google, you know the forum has been optimally indexed. If the headline doesn’t show, you might want to look for a different forum software package.

Most of the major forum scripts are geared for SEO, but there are ways to improve results further by adding search engine friendly URLs, or in the case of vBulletin, adding vBSEO (a full suite of SEO enhancements).

Dynamic URLs, session ids, etc. used by most forum software can be very detrimental to the forum health from search engine point of view.

Take care when choosing the type of forum and forum script or software that will be used. The forum should be easy to find and easy to use. Some forum scripts and software come with compulsory ads served from the parent company, and lead to a poor user experience.

Focus content and discussion

Users will sign up and post on your board if they find the existing content interesting, and consider it worthwhile to participate. Establish several interesting categories within your forum, without going overboard.

When launching the site you will not have many members, so keep the content focused on a few discussions only to avoid empty rooms. It is far better to have 4 active sections than 15 empty ones.

Don’t be afraid to lump similar topics together. Once a forum grows to a size where threads are pushed to page 2 and 3, then consider splitting a forum into two smaller ones.

Do not have too many off-topic discussion areas. Instead create one or two introductory discussions, where new users can post about themselves and existing users can welcome them.

Know that before making the forum public, it is a good idea to create maybe two or three threads in each forum area, so visitors will have somewhere to post. Many new forum users are too shy to post new threads on their own.

Function over form

Users care more about the content and community than the design. Image heavy sites have a high first impression, but subsequent low usability. Image rich sites take longer for each member to read threads, make a new post, move between forums etc. If the page refresh is slow, users post less and are less inclined to return. Google and Yahoo are not particularly attractive, but very successful search engines which observed the law of efficient page refresh.

Design should not be the focus, instead improve the user experience with clear and easy to use navigation, few fancy buttons and images and making sure everyone understands the functions of the site. There is no substitute for good form design, consistent branding, clear and readable type and ample white space.

Use hacks, add-ons and features sparingly

Many forum scripts have hundreds of freely available add-ons, for example, vBulletin, including social networking add-ons, live chat, shops and arcades.

The trick here is to employ fewer features, but do them well. Avoid making the mistake of adding so many features they become a visual barrier to new users, or slow existing users’ posting. Add too many features too quickly and you do not allow enough time to measure them, or allow your users to adopt them.

A simple, clean layout with features that promote registration, referral and posting are all that is required.

Super easy registration

Almost all forums have some barrier to entry, to screen out trolling and spam. However, a common mistake among forum administrators is making registration complex.

For example, some forums make you agree to rules, answer security questions, validate your identity via email and await moderator approval. While these measures counter spam, if your signup process is long and tedious, many users will give up. Try to achieve a good balance between security and ease of use.

Apart from making registration hassle-free, offer registrants some kind of benefit to join other than permission to post. These could be freebies or downloads.

Set your barriers to entry to be either large or small. Large will net you fewer members, but quality; small will gain you more users but of mixed quality.

Member referral schemes

Many forums fail due to a lack of publicity. Tell your friends to join, and if they find it interesting, they will tell their friends, who will in turn tell their friends etc. This can tie in very well with a referral scheme, whereby users are rewarded for referring other users to the board. Word-of-mouth advertising, in tandem with other forms of advertising e.g. SEO optimization, Google Ads, link trading with other forums, can result in a powerful combination which will draw more and more users to your forums.

Seeding links in other forums

Get people aware about your forum/site for free, simply by joining other forums and having your link in your forum/profile signature. Emailing sites such requests can attract negative publicity, as recipients may perceive you to desperate spammer.

The best technique is to join another forum. Have a link to your site in your signature, and try to make 10 or so posts each week. If you get a great reputation on the forum, people will check out your link. If you are a credible, it is likely people in those forums will join yours.

Useful forum articles

Forum design
Building content
Long term survival
Anthony Coundouris is a director and digital consultant for the digital marketing agency Firestarter.

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Health and Fitness Supplements for Women

Many health and fitness supplements for women are making headlines today. They promise to help you lose weight, feel great, and even shed the pounds where you hate them the most. But are these supplements safe for you to use? And do they follow through on their promises? More studies are showing that health and fitness supplements for women may be a poor decision when it comes to the health of your body, causing more problems than solutions.

One of the first things to keep in mind with health and fitness supplements for women is that many of these have not been scientifically tested. While they might say they have been tested in their labs, this is not a definite indication of quality. Since supplements are not monitored by the FDA or tested before they get on the shelves, they can contain harmful ingredients that are only found to be harmful once people start reporting problems. Another consideration is that those supplements that have been tested may not have been tested on women exclusively. This means that they may contain higher levels of some ingredients that are safe for men but not for women.

Most fitness experts will tell you that health and fitness supplements for women are not advisable. Not only are they not addressing the problems or habits that have caused weight or health issues, but they may be adding to the problems at the same time. For example, when the diet pills starting being sold with Ephedra, they worked great. They gave users a lot of energy and helped them lose weight by reducing their appetite. But as users started to report heart palpitations and even some deaths, the safety of these pills was called into question. For the time, they were even taken off the market. While they’re back on the market now, this does not mean that they’re safe for you to take. Those items on the market may be ticking time bombs in your body – and do you really want to be the test subject?

Buying health and fitness supplements for women isn’t the answer to your weight and health woes. There are no quick fixes when it comes to your health and to your weight. If you want to lose weight, you need to exercise more and eat less. These simple steps will not only allow you to healthfully lose weight, but you can also ensure that no unforeseen side effects occur along the way.

Pay Per Bid Auctions – How Do Penny Auctions Work Anyway?

If you dig around online asking the question “how do penny auctions work” and “what are penny auctions?” you’ll see the common threads from people who scream at the top of their lungs that “penny auctions area all scams”.

It’s important to specify that there are some penny auction sites that do scam their users by creating never-ending auctions. This is most common on sites that sell their own products – essentially the penny auction sites that don’t offer a true marketplace for people to sell their products.

To call every penny auction site a scam is like saying all mechanics or automotive repair shops are scammers. Yes, some of them are unethical in their business practices but that doesn’t mean all mechanics are bad news.

With that said, let’s tackle the primary question…

How Do Penny Auctions Work

Most work off a similar auction model where a product is listed for a penny. These products can be anything, but they’re typically popular name brand items and electronics, gift cards, cash prizes, etc. In order to place a bid on the item you have to buy a pack of bids; each bid costs anywhere from a few cents to more than a dollar depending on the site.

As you bid on the item, the price increases by 1 penny and the timer on the auction resets. These countdown timers on pay per bid penny auctions are anywhere from 10 seconds to 60 seconds. The last person to bid when the timer reaches zero wins the auction. That individual pays the listed price of the item when the auction ends.

In most penny auctions, users get items for a fairly steep discount though there are some pay per bid sites that don’t focus on countdown auctions. The other common bid auction types are Buy it Now auctions (known as a “reveal the price” auction), Lowest Unique Bid and 100% off (or zero bid) auctions.

Each of these auctions works differently, and requires a different strategy. There do have one thing in common however and that’s always a bit of a nail-biting anxiety to getting the item in the end.

No matter what type of bid auction you join, you’ll be facing steep competition that requires a fair amount of planning, right down to deciding how many bid packs you want to purchase. Since some auctions can take a fair amount of time to complete and may require a substantial investment of bids and time, the last thing you want to do is run out of bids.

Are Penny Auctions Legit?

As much as other traditional auction sites like eBay, yes – but not all of them. The most important part of setting up a strategy for bidding is making sure that you research and review the entire site in terms of policy, rules and the way the system works.

Use the information available to determine if the site you choose is reputable or if a lot of users have had problems collecting their goods – or losing constantly. Protect your own interests and you’ll be able to use the knowledge gained here on how penny auctions work in order to find success in your own attempts.