Do you want to be a successful Affiliate Marketer? Do you think you have right tools to direct into a path of success?Affiliate marketing is considered as one of the easiest and effective way to earn millions online but this does not happen overnight. Being a successful affiliate marketer is not as easy as it sounds. A wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business.We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.Important Tool #1: Your Own WebsiteWebsites are essential in any Affiliate Marketing business. Building a user-friendly and credible websites marks the first step to success in Affiliate Marketing. It is important to remember how almost everyone now goes online. People often stick to websites that are fast, credible and easy to use.Build a website which appeals to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater for your prospects need. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king. Good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.Important Tool #2: IncentivesWe are now in the information technology era where almost every spot uses computers. People now have the access to reach for their needs and wants in just one click using this medium. We learn to rely on technology, from buying to selling and it creates an edge for a lot of marketers. However due to tough competition, one has to know how to stay on top. A successful affiliate marketer knows that urging people to trust you or even just look at your website is quite a job to do. So they put up different strategies to invite people. Building an opt-in email list is one of the best ways to gather prospects. You can offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free software, access to exclusive services and other freebies that will be helpful to your prospects.Important Tool #3: Link PopularityAs an online marketer, one must aim to grab people’s attention, draw them to visit the site and eventually buy products and services. In order to achieve this, one must consider a search engine optimization campaign to attract highly targeted traffic to his website. Aiming to be at the top of the search engines is very important. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.Submitting articles is one of the best ways to achieve this at no cost at all. You can submit your articles to e-zines and free article sites. This will not only increase your popularity but also prove how knowledgeable you are in your field. Also, it’s another means to advertise yourself by just back linking the article to your site. The more sites you submit your articles to, the better your link popularity is. But always make sure that your articles are original, relevant and useful so that more websites will pick it up and post it.These tools are just three of the many tools that can help in being a successful Affiliate Marketer. In maximizing earning potential, one must use imagination, creativity, resourcefulness and determination. The possibilities are endless. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.