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Product Creation – Optimizing Your Product Creation

I am going to teach you how to optimize your efforts of product creation and create your digital products in only a fraction of the efforts you are putting in. If you are into high ticket products, then you would have set up a product funnel of low priced and mid priced products.

In order to optimize your efforts, you need to use these products in all possible ways. Except high ticket products which are your flagship products with unique signature, your low end and mid end products can be tuned and converted in to many varieties with almost similar content.

o What to tell the customers: The simple rule is to tell everything about your products to your customers. The more information you share, stronger is the trust that will develop. If you withhold information from your prospects, then they will not trust you completely. Especially at the high end of your products, customers will have access to you personally and will ask a lot of queries. Except the very detailed technical information, you must inform them about all other aspects of the product.

o Choose your niche: Being an expert in one niche is highly essential for the success of your business. Whether you want to write an e-book, or create an audio product or a video training, you need to first be an expert in what you are talking about. Do everything possible to gain knowledge and skill in your domain. Only then you will be able to provide the value your customers are looking for.

o Create an outline: Planning is of utmost importance in product creation. Start with a master plan which includes all your products and they production timelines and marketing campaigns. For every product, create another outline which includes the key messages that you want to convey to your audience. Have up to 10-12 such messages which you can use as chapters in case you are writing an e-book.

o Fill in the flesh: Once you have the skeleton of the product ready, you need to add in the contents to give it some shape. For each of the main 10-12 point that you identified earlier, you need to add in your comments and create the final product.

Now we come to optimizing your efforts. Keeping the same skeleton, you can change the content a little here and a little there and create a new product altogether. For instance if you are writing an e-book on yoga practices and have divided your e-book in chapters for heart health, muscle strength, immune system and so on, you can create one e-book with one set of yogic postures and another e-book with another set of yogic postures. For every bodily problem there is more than one yogic posture that contributes to health.

So the important point is that you must have a good grasp of your subject. Only then you would be able to optimize your product creation process.

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Checklist For Amazon Product Photography

The internet is a vast, ever-changing place, and Amazon has been one of the most popular platforms for shopping since its rise in popularity in 2014. Almost 62% of US shoppers who have access to use it at least monthly will shop on Amazon.
The key to selling items on Amazon is beautiful, high-quality product photography. Not to mention, more than 53% of shoppers admit to product photography playing a massive role in making their purchase decisions. Conversely, products with bad photos don’t sell as well, and it’s almost guaranteed that the buyer will leave negative feedback if you use them for your listing.
Amazon Product Photography
Amazon Product Photography
So how can you avoid all the hassles of bad product photos? It is simple! We had all the in-house Amazon Product Photography experts draft a simple checklist that you can follow to optimize your product photography for success on Amazon.
Part 1
Checklist Of All The Guidelines Set By Amazon For Product Images:
Amazon has strict guidelines for its product listings, including product photos. These guidelines apply no matter where you’re selling on Amazon as they want to maintain the quality standards of their platform. Make sure to follow their standards so that your images show up correctly in search results while also maintaining the optimum quality of your product listing.
Image Formats Allowed:
TIFF, JPEG, GIF, and PNG.
Image Dimensions Allowed:
1000 px height or width.
Color Mode Allowed:
sRGB or CMYK.
File Name Format Allowed:
Product identifier before a period and the file extension.
Prohibited Practices:
Illustrations and offensive content.
Part 2
Main Image Optimization Checklist:
Your main image is what will catch the eye of potential buyers and make them want to click on your listing. If you have a dull, generic-looking hero shot, it doesn’t matter how good everything else is because someone with better visuals might steal your potential customer’s attention first!
The Perfect Lighting:
The lighting has to be perfect. It’s incredible how many people don’t realize that there is more than one way to light a product, and it’s a challenge even if you know what you are doing. The right equipment and settings can make all the difference in creating quality product photos that will sell on Amazon.
Photo Angles:
You can take photos from more appealing angles than your competitors with just a few tweaks to the camera. Take time and explore all sides of what you are shooting. Be sure to have at least 4 different high-quality shots available and try running split tests to find the best one for your main image.
Split Testing:
To find out how to get more clicks on your main image, you should run multiple split tests. Not only does this have a significant impact in terms of traffic from users, but it will also ensure that it doesn’t interfere with keyword indexing or ranking of your Amazon ad listing.
Hiring The Right Product Photographers:
The final step in creating a high-quality Amazon listing is to have it touched up by an experienced product photographer. This will help remove any imperfections and give you that professional edge. An expert will know when to add in some shadows or reflections and color correct the image so that your potential customers can be engaged.
Part 3
Additional Image Optimization Checklist:
The additional images are of many types, and to ensure you get a high conversion rate, it is best to have one of each type in your Amazon listing.
The Lifestyle Product Image:
Great lifestyle photos show the end-user enjoying the product and its benefits. The closer to your target audience and their needs the model is, the more they can relate to what it would be like if they could experience that benefit themselves. A quality lifestyle shot should have a member of your ideal clientele for you’re trying to convey how accessible or easy your product might be to own.
The Infographic:
This is a very simple and common type of product image. It highlights product features paired with short statements about each feature to entice the potential customer who may not be interested in reading the product description into checking out what’s being offered by showing off all its benefits right there at first glance.
The Comparison Product Image:
It can be difficult to highlight how your product is better than the competition. This type of product image allows you to do just that in an ethical way.
The Product Instructions Image:
Product installation is a process that often requires many details to be ironed out before it can begin. This includes discussing how best to install your product and what conditions need for its successful functioning and clarifying any potential problems with installation or misuse of the item itself. This type of product image serves this purpose.
The Product Packaging Image:
This type of product image shows the product in its packaging, so the customer knows exactly what they will be receiving once they click on the buy button.
The Multiple Use Image:
You should keep in mind that customers are more willing to buy products with versatile uses. This type of product image shows how it can benefit your customer’s life in more than one way, with creative uses and ideas of the product itself.
The Product Scale Image:
One of the most common issues sellers face when it comes to eCommerce is that customers can’t see, touch, and feel your product before they buy. Customers often purchase items based on photos alone without reading any details about them, which means you have to understand.
It’s important to always provide scale in pictures. The customer doesn’t know what size your product actually is, so show them! You can also use this picture as an opportunity to call out specific benefits of products.
Conclusion:
So, what’s the takeaway? Whether you are just starting out on Amazon or you are a seasoned seller, following these guidelines for your product images is key to success. By taking the time to photograph your products according to Amazon’s specifications and optimizing them for search engines, you can increase traffic and sales.
If you need help getting started or want someone else to take care of all of your product photography needs, reach out to us. Our team has years of Amazon product photography experience and can get your listings looking their best.

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3 Alternative Auction Formats on eBay

There are two standard auction formats that everyone is familiar with on eBay. Regular auctions which involves bids and waiting for the end of the auction. Or Buy It Now auctions which have an instant purchase.

There are three other alternative auction formats available on eBay that you should know about.

1. Private Auctions

Private auctions are similar to a regular auctions except that the bidders identities are hidden and only the seller knows the bidders usernames. Sellers have a choice when creating their auctions to offer this option to their buyers.
Private auctions are created mainly for these reasons:

- Buyers may be uncomfortable buying the item and having others know what they are buying, eg. a adult related item, etc.

- Buyers do not want their competition to snoop on them during the bidding process.

- Buyers may be embarrassed to purchase high priced items and be concerned that their financial status is open information.

2. Live Auctions

Traditional auctions use a live auctioneer in front of the audience of buyers and similar to this are the live auctions on eBay. You participate in real time through eBay. Items for these auctions are usually rare and expensive, such as art, jewellery, coins, furniture, memorabilia, etc. You made also see rare signed documents from historical figures, movie stars or sports heroes.

To participate in these live auctions you will need to register ahead of time at ebayliveauctions. It would be a good idea to search for a good guide to explain how to use these types of auctions.

3. Adult Auctions

These are restricted auctions for the adult items. Access is limited to buyers who must meet certain conditions to view and buy from these auctions.

To bid or buy adult items a buyer:

- Must be 18 years old
- Must supply valid credit card information
- Must agree that he/she is voluntarily accessing restricted access auctions.

As a seller of Adult Auctions you must know that your listing will be harder to find.

If you are looking for alternative auction formats to sell your hard to place items on eBay, one of these three formats may suit your needs. You may even want to consider combining any of these formats as well.