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On the other hand some individuals state the exact opposite. It’s very difficult however to fast forward an internet video which is still loading to see if it contains the appropriate details than it is to check out the contents page of an ebook. So your video must be well-crafted and get to the point right away, without any nonsense or lengthy introductions, or you will upset individuals and get a lot of refund requests, and individuals won’t be very likely to order from you again.

In a written product, individuals are a bit more forgiving, because they can page forward quickly to get at the data that they need. If you are referring to the way to design an online site, for instance, they might already know some of what you are talking about. In an eBook they can skip what they already know; in a video they can’t, because they don’t fully understand where on the video to find the part of the video that they are searching for.

Making your information products can be carried out very cheaply and easily. Your computer may currently come with a word processing program which can save a document in Portable Document Format. (pdf) If not, there are various paid choices, or you may download Open Office, that is free and works with both Macintosh as well as PC platforms. CutePDF will work with a number of Windows platforms which includes Vista. To make a video, there are a number of free and low priced programs available. Macintosh users can use imovie software, which also comes with Garageband software that would be ideal for podcasts and audio recordings. It will cost you about $79. Videospin is a free video editing program that works well with Windows XP. A lot of Windows computers include the program Windows Movie Maker, which may be all you need.

Truthfully speaking, the programs that cost money are going to have a lot more features obtainable as opposed to the free programs, but for the purposes of creating an information product, the free products are more than sufficient. Whenever you make a written information product, like an eBook or short report, you are going to want to save it both in regular format as well as in PDF, so that you can export it.

Video editing programs will help you to add in titles and transition effects to your information product creation video, like fading from one screenshot to the other. Keep in mind that if you add in transition effects it can take longer for the product to download. Don’t be anxious about making the perfect video; customers of information products don’t expect a Hollywood production. They have a problem; they need somebody to inform them how to solve it, quickly and with no distractions. They’re not searching for fancy special effects.

Internet auctions have become increasingly popular over the years for a number of reasons, from their broad geographical reach to their absence of time limits. If you are contemplating moving into this area of selling there are a wide variety of attractive benefits to consider, but also some negative aspects to take account of. Here is an outline of some of both the pros and cons:

Cost-effective

Auctions can be one of the most cost-effective ways of selling goods online. There’s a plethora of cost saving measures sellers and auctioneers can take. It is considerably cheaper to organise an online auction than an offline auction event – with an offline auction money needs to be spent on a venue, a professional auctioneer, item storage and various other necessities. There are comparatively few expenses to worry about online… Auctions can also be an excellent way of liquidating old or excess stock. Selling these items by auction tends to bring in significantly higher profit margins than selling them off at a fixed discounted rate. Marketing is another area in which Internet auctions can save on costs. Marketing materials in the offline world can be costly and time-consuming to produce and distribute. Online marketing is relatively cheap, and has numerous other advantages.

High profits

Online auctions are open 24 hours a day, 7 days a week. They can go on for weeks (or even months). This is in contrast to physical auctions, which typically last for no longer than a few hours. This lack of time constraints is a great asset. It means that bidding can carry on for longer and thus lots are likely to sell at a higher price. Bidders find the competitive environment of auctions exciting and exhilarating. This is true of Internet auctions just as it is of auctions in general. This atmosphere can encourage participants to bid for items at significantly higher prices than they would in other situations. It is not surprising that online auctions have often been compared to gambling. As in gambling, participants can become caught up in the excitement of the event and become increasingly reckless with their money. This can lead to prices being driven well above and beyond market value.

Wide reach

Whereas in the offline world auction attendance is limited to those who can manage to physically be present at the event, auctions on the Internet can potentially be accessed by a vast and diverse audience of people from every corner of the globe. Items can be sold to people sellers would never have had access to previously. The larger the number of participants in an auction, the higher the prices that items are likely to sell for. There can also be a larger number of products up for auction. The increased reach of online auctions can allow sellers and auctioneers to create new specialist markets within their sector. Online auctions provide an astonishing degree of access to unusual or niche items that rarely turn up for sale in normal circumstances. For example, in the offline world machinery tools may become available for sale only occasionally and go for a high price when the do come up for sale. There is a wide geographic market for these items online. If marketing is targeted effectively, you can make lucrative sales.

Efficient marketing

Trading online offers the opportunity to market products in an exceptionally efficient and effective way. Data from your website can be used to identify customers’ and visitors’ buying and viewing habits. This means you can make highly informed decisions based on your customers’ interests and tendencies, and target your marketing activities more accurately. Social networking and blogging are very useful tools for anyone with an online business. Social networking can provide a steady stream of contacts and sales leads, as well as allowing you to publicise your auction site in a general way. If you frequently take part in online discussions relevant to the goods you sell you can offer your advice and expertise in the area and encourage people to put their confidence in you as an auctioneer or business partner. Writing a blog can also provide excellent publicity and customer interaction, as well as another route to your site for search engines.

Downsides

However, Internet auctions can also have their downsides…

• All websites are vulnerable to technical glitches. Technical glitches could cost you significant amounts of money, and customers who encounter a glitch when using your site may be permanently put off from buying from you.

• Criminal activities are something else to which e-commerce websites can be susceptible. If customers pay for items through your own site it is important that you scan the server for any potential security risks and comply with PCI DSS requirements.

• It shouldn’t be forgotten that there is still a significant number of people (particularly older people) who are not adept at, or not enthusiastic about, using the Internet to buy goods. Basing all commercial activity online may cause companies to lose these customers.

• Online auctions tend to lack the bustling, highly-charged, highly competitive atmosphere of auctions in the real world. This could lead to less competitive bidding and thus lower prices. Online auctions tend to see a dramatic surge in bidding activity towards the end of the auction, rather than sustained competitive bidding throughout the auction.

• Some bidders engage in a practice known as “sniping” – not placing any bids until the very last moment of an auction (when it is impossible for other participants to place competing bids) so as to avoid a bidding war that will drive the price higher. Naturally, this is not very beneficial for sellers and can result in lots selling for well below market value when in a physical auction they would have sold for a higher price.

Overall, the benefits of online auctions tend to outweigh the risks and downsides. However, it is important to research and consider all aspects of online auctioning before making the decision to move into this area of commerce.